The New Way Of Acquiring Customers Online
Our Chat Funnel System generates highly qualified leads and outperforms your best funnels with Conversational Marketing.
The New Way
Of Acquiring
Customers Online
Our Chat Funnel System generates highly qualified leads and outperforms your best funnels with Conversational Marketing.
Produced In Client Revenue
We scale the leading information product businesses with our Chat Funnel System.
We've Proudly Served 
200+ Clients Including:
A Few Of The 2,000+ Brands We've Consulted:






Produced In Client Revenue

We scale the leading information product businesses with our Chat Funnel System.

We've Proudly Served 2,000+ Clients Including:

A Few Of The Brands We've Consulted:

What is School of Bots?

We're a performance conversational marketing agency.

We exist to help online businesses scale to their full potential using Chat Funnels on Instagram DM and Facebook Messenger.

Our co-founders Kyle and Natasha Willis began running chat campaigns for the largest information and e-commerce brands in 2017...

And this led them to develop The Chat Funnel System, which has now produced over $40,000,000 in sales for our clients and allowed us to send over 50,000,000 messages on the top messaging apps.

We actively work with market leaders, and have also trained over 14,000 marketers and business owners.

Meta regularly calls on us to consult their highest spending partners like Under Armour and Nike.

The leading chat platform ManyChat frequently hires us to consult, train their customers, and build Chat Funnels. 

We look forward to helping you understand how Chat Funnels can grow your sales by 100-800%.

Apply to work with us below, or keep scrolling to learn more.

CUSTOM JAVASCRIPT / HTML

What is School of Bots?

We're a performance conversational marketing agency.

We exist to help online businesses scale to their full potential using Chat Funnels on Instagram DM and Facebook Messenger.

Our co-founders Kyle and Natasha Willis began running chat campaigns for the largest information and e-commerce brands in 2017...

And this led them to develop The Chat Funnel System, which has now produced over $40,000,000 in sales for our clients and allowed us to send over 50,000,000 messages on the top messaging apps.

We actively work with market leaders, and have also trained over 14,000 marketers and business owners.

The leading chat platform ManyChat frequently hires us to consult, train their customers, and build Chat Funnels. 

Facebook has also hired us to consult their highest spending partners like Under Armour and Nike.

We look forward to helping you understand how Chat Funnels can grow your sales by 100-800%.

Apply to work with us below, or keep scrolling to learn more.

Case Studies

Results are everything. Check out a few of our case studies:

$2,000,000+ in Sales Generated

$200,000+ in Sales Generated

800% 
Growth in webinar leads in 30 days, with 0 ad spend

200+ 
AI Chat Funnels built and scaled in 3 languages

95%
Less time spent answering messages

$43,000 
Generated in sales for live event, and 92% of sales conversations automated

34%
Boost in conversion rate for 35-day challenge

95%
Less time spent answering messages

$354,000+ in Sales Generated

$500,000+ in Sales Generated

70%
Webinar registration rate, up from 23% on landing page

20%
Boost in conversion rate for course purchases

97%
Less time spent answering messages

2x 
Growth in purchase conversion rate

169,633+
webinar leads generated

98%
Less time spent answering messages

Case Studies

Results are everything. 
Check out a few of our case studies:

“Conversations are at the core of every buying decision. You can either be a part of those conversations, or force customers to have them on their own."

Natasha Willis, School of Bots Co-Founder


WHAT IS
Conversational Marketing?
It's the fastest way we've found to move leads through a sales funnel. 

As soon as a lead engages with your content on social media, you can start a real-time conversation on messaging apps like Instagram DM, Messenger, and WhatsApp.

It's like having a passionate, powerhouse employee in your DMs 24/7/365 who's figuring out how to best serve each individual customer.

And it can talk to an unlimited number of customers all at the same time.

Stop relying on the clunky landing pages and low email click rates --

Start letting your customers control the conversation on their time, and watch your sales skyrocket.

90%
of global consumers want to use messaging to talk to businesses, according to Twilio. 

Our Chat Funnel System empowers your customers through their buying journey and helps brands build relationships, generate more qualified leads, increase average order value and customer lifetime value, and grow revenue.

WHAT IS
Conversational Marketing?
It's the fastest way we've found to move leads through a sales funnel. 

As soon as a lead engages with your content on social media, you can start a real-time conversation on messaging apps like Instagram DM, Messenger, and WhatsApp.

It's like having a powerhouse employee in your DMs 24/7/365 who's figuring out how to best serve each individual customer.

And it can talk to an unlimited number of customers all at the same time.

Ditch the clunky landing pages and low email click rates --

Start giving your customers what they want, how they want, and when they want.

90%
of global consumers want to use messaging to talk to businesses, according to Twilio. 

Our Chat Funnel System empowers your customers through their buying journey and helps brands build relationships, generate more qualified leads, increase average order value and customer lifetime value, and skyrocket revenue.

The Old Way

The New Way

The Old Way

The New Way

When you work with us, we guarantee you'll get:

More leads from your Instagram
Higher purchase conversion rates
More comments on your posts
More reach on your posts
More replies to your stories

When you work with us, we guarantee you'll get:

More leads from your Instagram
Higher purchase conversion rates
More comments on your posts
More reach on your posts
More replies to your stories

Or, plug our templates into your business!

If your business is under $2M/year in revenue, start with our templates! You'll get our plug-and-play solution and step-by-step, easy-to-follow videos to activate them and start seeing results instantly.

Or, plug our templates into your business!

If your business is under $2M/year in revenue, start with our templates! 

You'll get our plug-and-play solution and step-by-step, easy-to-follow videos to activate them and start seeing results instantly.

What Industry Leaders Say About School of Bots

What Industry Leaders Say About School of Bots

Mike Stelzner

Founder & CEO
Social Media Examiner, Social Media Marketing World

John Parkes

CMO
ClickFunnels

Alessio Pieroni

CMO
Mindvalley

Mike Yan

Co-Founder & CEO
ManyChat

Mike Stelzner

Founder & CEO

John Parkes

CMO

Alessio Pieroni

CMO

Mike Yan

Co-Founder & CEO

































   

Meet The Founders

Kyle and Natasha Willis are a dynamic duo that have relentlessly focused on helping brands grow with conversational marketing since 2016.

They started out building chatbots for websites, but then discovered they could outperform clients' landing pages and emails when they used chatbots on social media.

Kyle and Natasha began running chat campaigns for the largest information product and e-commerce businesses, and this led them to develop The Chat Funnel System that has produced over $40,000,000 in sales for their clients.

They believe this is just the beginning of a massive shift in how consumers will interact with and buy from brands...

And all businesses will need to combine marketing strategies with AI technology in order to sustain growth.

Interviewing Seth Godin

Interviewing Randi Zuckerberg

Interviewing Craig Clemens

Being interviewed by Chris Do

Meet The Founders

Kyle and Natasha Willis are a dynamic duo that have relentlessly focused on helping brands grow with conversational marketing since 2016.

They started out building chatbots for websites, but then discovered they could outperform clients' landing pages and emails when they used chatbots on social media.

Kyle and Natasha began running chat campaigns for the largest information product and e-commerce businesses, and this led them to develop The AI Chat Funnel System that has produced over $40,000,000 in sales for their clients.

They believe this is just the beginning of a massive shift in how consumers will interact with and buy from brands...

And all businesses will need to combine marketing strategies with AI technology in order to sustain growth.

Interviewing Seth Godin

Interviewing Randi Zuckerberg

Interviewing Craig Clemens

Being interviewed by Chris Do

Frequently Asked Questions

 What platforms do your Chat Funnels work on? 

They can be implemented on Instagram DM, Facebook Messenger, WhatsApp, and SMS.

If you’re brand new to using Chat Funnels for your business, we recommend most companies begin with Instagram, because it’s the easiest and fastest channel to get results on.

It’s not uncommon for our clients to grow revenue by 100-800% with organic content alone.

 What results are possible with Chat Funnels? 

By implementing just a simple Chat Funnel, we’ve seen companies significantly increase their lead generation, reduce lead cost, increase conversion rates, and skyrocket revenue… all while automating 80%+ of their messages.

 Are Chat Funnels just for customer support and automating FAQ?

This is a common misconception. 

The primary purpose of a Chat Funnel is to generate qualified leads, or grow revenue. 

Answering FAQs is a side effect of an effective Chat Funnel.

 Can a Chat Funnel connect to my CRM and send lead data?

Yes, all of your Chat Funnels can connect directly to your CRM as long as it has an open API. 

Most out-of-the-box solutions do, such as Hubspot, Klaviyo, ActiveCampaign, Go High Level, etc. 

We recommend using Make or Zapier to accomplish this, and we show our clients exactly how to do this within minutes.

FAQ

 What platforms do your Chat Funnels work on? 

They can be implemented on Instagram DM, Facebook Messenger, WhatsApp, and SMS.

If you’re brand new to using Chat Funnels for your business, we recommend most companies begin with Instagram, because it’s the easiest and fastest channel to get results on.

It’s not uncommon for our clients to grow revenue by 100-800% with organic content alone.

 What results are possible with Chat Funnels? 

By implementing just a simple Chat Funnel, we’ve seen companies significantly increase their lead generation, reduce lead cost, increase conversion rates, and skyrocket revenue… all while automating 80%+ of their messages.

 Are Chat Funnels just for customer support and automating FAQ?

This is a common misconception. 

The primary purpose of a Chat Funnel is to generate qualified leads, or grow revenue. 

Answering FAQs is a side effect of an effective AI Chat Funnel.

 Can a Chat Funnel connect to my CRM and send lead data?

Yes, all of your Chat Funnels can connect directly to your CRM as long as it has an open API. 

Most out-of-the-box solutions do, such as Hubspot, Klaviyo, ActiveCampaign, Go High Level, etc. 

We recommend using Make or Zapier to accomplish this, and we show our clients exactly how to do this within minutes.

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