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The Instagram DM Automation Playbook

Get access to proven methods using 100% Facebook-approved automation to generate more leads, convert more followers, and reduce support overwhelm on Instagram.

EASY TO EXPENSE. INSTANT ROI.
support@schoolofbots.co

The Instagram DM Automation Playbook

Get access to proven methods using 100% Facebook-approved automation to generate more leads, convert more followers, and reduce support overwhelm on Instagram.

EASY TO EXPENSE. INSTANT ROI.
Tested with Instagram accounts in the private Facebook beta, like:
Tested with Instagram accounts in the private Facebook beta, like:

@manychat  

@mindvalley

@vishen    

@manychat  

@mindvalley

@vishen    

10,000+

STUDENTS SERVED

 4+ Hours

OF TRAINING

 Completion Badge

RECOGNIZED IN THE INDUSTRY

 10+ IG Templates

FOR QUICK RESULTS

The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

The Marketing "Trend" You Can't Ignore Anymore

The Marketing "Trend" You Can't Ignore Anymore

After 5 years of testing automated conversations on Messenger, Facebook is about to confirm what we’ve been saying everyday since then about this industry...

But let's back up first:

When Facebook announced the ability to create chatbots on Messenger, we believed this would become a staple marketing channel.

Yet over the last 5 years, many marketers and businesses continued to speculate on it.

"It’s just a trend" or "My customers aren’t on Facebook" were just a few of the excuses we’ve heard.

But while they were complaining, we were producing millions of dollars in new revenue for industry-leading clients...

And all of the stats associated with chat marketing continued to point to a fundamental shift in consumer behavior:
  • The number of people using mobile messaging apps surpassed the number using social media apps in 2014 (Business Insider)

  • Consumers ages 18-34 said they prefer messaging channels over any other communication methods (HeyWire Business)

  • 94% of customers said they are more likely to buy again from a brand if it delivered a great customer experience over a messaging channel (State of CX 2020)
The list goes on.

So why have so many marketers and businesses continued to ignore this opportunity to capitalize on shifting consumer behavior?

Regardless of the excuse, that’s all about to change.

Over the last 5 years, Facebook has paved the way for chat marketing by using Messenger as the first platform to test.

We all know that Facebook understands consumer behavior better than almost every company on the planet, and they have the data to back it up.

That’s why this next move is so important:


Facebook is launching automation for Instagram DM.

This means that Facebook tested and proved chatbot viability on Messenger, and is now expanding to their other platforms.

This is HUGE news, because it's a clear indicator of where the industry is continuing to go.

And the fact is...

Most businesses will have to be readily available on messaging apps in the next one to three years.

Consumers are going to not only want but expect that they can message a business on any channel they want.

Think of it this way:

You know how everybody expects a business to have a phone line and a website in 2021?

And if it didn’t, you’d be pissed-off at the least and completely avoid doing business with them at the worst?

That’s where we’re headed with messaging...
The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

This is about to change business-to-people communication - forever. For both B2B and B2C.

That's why the launch of IG automation will force any marketer worth their salt to learn chat marketing...

Even if you don’t personally plan to offer this new skill as a service, you need to at minimum understand how it: 1) works, and 2) plays a role in a company’s marketing system.

See, Facebook has shared their plans for interoperability between Messenger, Instagram, and WhatsApp for a few years now:

Imagine being able to sell to your customers, provide support, and generate and qualify leads 24/7 on the 3 largest messaging channels available.

That’s exactly where Facebook is taking this industry, and this launch of IG automation confirms that chat marketing is not just "hanging around"...

And this isn’t some "shiny object" anymore...

It’s an established channel for marketers to help companies grow.

+

=

The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

Who This Course Is Designed For

The Instagram DM Automation Playbook is for marketers, social media managers, influencers (from micro to mega), business owners, and entrepreneurs, or anyone with an audience on Instagram -- and is looking to sell and support via Insta DMs.

Meet Your Trainer

Natasha Takahashi

School of Bots is the leading training resource for creating successful chatbots. 

Since 2016, we've built and managed chatbot marketing systems for industry leaders including ClickFunnels, Foundr, Mindvalley, Russell Brunson, Billy Gene Is Marketing, DigitalMarketer, Social Media Examiner, Matthew Hussey, and more. 

Along the way, we developed the most comprehensive training resources for creating revenue-generating chatbot campaigns and have trained over 10,000 marketers, agencies, and business teams. 

Our mission is to accelerate the growth of chatbot marketing and positive consumer behavior around the tech.

The leading chat platform ManyChat frequently hires us to consult, train their customers, and build chatbot campaigns. Facebook has also hired us to teach their highest spending partners how to create revenue-generating chatbots.

Natasha Takahashi, Co-Founder

Our co-founder Natasha has shared chat marketing insights on over 100+ stages and podcasts across 7 countries, alongside influencers like Richard Branson, Gary Vaynerchuk, and Randi Zuckerberg.

New to School of Bots? See what we're about

20 MILLION

Bot Messages Sent

10,000

Marketers Trained

$30 MILLION

Client Revenue Generated

We've Built Chatbot Marketing Systems For Industry Leaders, Including:

Our Training and Consulting Is Trusted By Brands Like:

We've Built Chatbot Marketing Systems For Industry Leaders, Including:

And, Our Training and Consulting Is Trusted By Brands Like:

What Industry Leaders Say About School of Bots

Forbes News
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Entrepreneur News
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INC News
Inc Logo

Click above to watch video.

"School of Bots has the best insight in the world on chatbots."

Mike Stelzner

CEO & Founder of Social Media Examiner

We have served SME as a client, spoken at their industry-renowned event Social Media Marketing World, and presented for their membership program, The Social Media Marketing Society.

Click above to watch video.

"At DigitalMarketer, Natasha is our go-to expert when it comes to chatbots."

Marcus Murphy

Head of Partnerships at DigitalMarketer

We have served DigitalMarketer as a client, spoken at their industry-renowned event Traffic & Conversion Summit, spoken on all 3 of their podcasts (DigitalMarketer, Perpetual Traffic, and Business Lunch), and presented for their Elite Members at the DigitalMarketer HQ in Austin, Texas.

Click above to watch video.

When asked where marketers should get started and go to learn advanced chatbot marketing methods, Mike says "Go to School of Bots."

Mikael Yan

CEO & Co-Founder of ManyChat

ManyChat uses our training as internal education, and frequently hires our team for consulting, agency work, and to train their community.

Click above to watch video.

"School of Bots generated $400k in the first 12 months, and now manages over 40 webinar funnels for us."

Alessio Pieroni

Head of Marketing at Mindvalley

Our agency team built and currently manages Mindvalley's entire chatbot marketing system on Messenger, Instagram, and WhatsApp for their English, Spanish, and French brands. This includes 100+ webinar funnels, launch initiatives, testing, and more.

Click above to watch video.

"They are so good at what they do and so thorough - they understand bots. Two-thumbs up, totally recommend."

John Parkes

Chief Marketing Officer at ClickFunnels

Our agency team built and scaled Messenger bot systems for ClickFunnels and Russell Brunson for 7 months, before training their in-house team to manage the system. This includes virtual summits, high-ticket sales funnels, webinar funnels, and more.

What You'll Learn

  • Develop An Invincible Memory:
    Names, facts, birthdays, anniversaries, shopping lists, passwords - how much easier will your life be when you’re recalling all this information at the snap of a finger?







    Left: Bill Gates with Jim Kwik. Top Right: Michelle Obama with Jim Kwik. Bottom Right: Larry Page & Sergey Brin with Jim Kwik .

    Get The Instagram DM Automation Playbook

    Unlimited Access

    Pay once, own it for life, and repeat the curriculum as often as you want.

    Free Updates

    We update our program regularly so that you have the most up-to-date education.

    What You'll Learn

    The Instagram DM Automation Playbook Curriculum

    Available on your Personal Computer, Tablet, & Smartphone
    The IG DM Automation Playbook is a 50+ lesson online course taught by School of Bots Co-Founder and Chatbot Marketing Expert Natasha Takahashi.

    This program is designed to be easy to follow, and quick to implement

    It uses automation tools that are 100% Facebook-and-Instagram-approved.

    You'll be able to go through it at your own pace, and revisit the content as many times as you need to.

    Because this training doubles as internal documentation for our agency team, we regularly update its contents to keep it up to date.



    Click into each section below to learn more about what's covered.

     Introduction To Instagram DM Automation

    - In this first module we’ll dive into how to get the most out of the playbook so nothing is left behind. 

    You’ll learn how Instagram Automation fits into an Omni-channel marketing system and who on the team should manage this new channel. 

    You’ll get our Instagram Profile and Settings checklist and Agency Cheat sheet so you can hit the ground running and serve clients with this. And we’ll talk about Facebook’s long term vision with Instagram DM Automation and Interoperability.

     Step #1: Design Your Instagram DM Strategy

    - In this module, we’re covering our DM Domination System (DMDS). 

    This is our IG specific foundational system we use with our clients to ensure revenue generation in the first month of working with them. We’ll also go over our MSS Framework: Marketing Sales Support. 

     Step #2: Learn How To Build Instagram DM Message Funnels and Automation With ManyChat

    - We get asked all the time why we use Manychat. 

    The answer is simple: it’s the best chatbot platform for marketers to produce results with. 

    In this module, you’ll find out exactly how we use ManyChat’s features and the fundamental processes that we’ve developed to create the best campaigns possible.

     Step #3: How To Drive Organic Traffic To Your DM Funnels

    - Let’s dive into organic traffic and how to start more conversations with users. 

    In this section we’ll cover all of our best practices for growth tools and bringing traffic to your DMs.

     Step #4: How To Drive Paid Traffic To Your DM Funnels

    - Organic traffic is sexy but let’s talk paid traffic where you can scale predictably.

    In this module we’ll discuss Story Ads, Post ads with comment to DM, Feed Ads with DM prompt, and more.

     Module 8: Copy Review Examples From Our Own Campaigns

    - In this section we are going to show you how we review and make edits to the flows we build for our clients. 

    These are real client examples.

     Step #5: The Prime and Convert Formula for DMs

    - In this module we’re covering one of our most effective strategies for producing results inside IG DM. 

    This is a formula that uses proven psychology to start a conversation and create a customer. We’ll walk you through how to set it up as well as provide you with templates to hit the ground running.

    You'll use this initially for driving traffic from Stories to DM.

     Step #6: Copywriting & Message Formatting for Instagram DM

    - Copywriting is an absolutely crucial part of good chat marketing. 

    In this module we discuss our best practices for creating copy that converts inside a conversation. 

    We’re going to share our frameworks like The 6 Laws of Chatbot Marketing, The 7 Deadly Diseases of Chatbot Marketing, and even show you how to take an email and turn it into copy that works inside a DM. 

     Step #7: Integrations With Your Digital Ecosystem

    - Having automations set up is awesome. But connecting this new channel to the rest of your digital marketing ecosystem is an easy way to take your results to the next level. 

    In this module we’ll discuss Integromat, Zapier, and other types of integrations. You'll learn how to leverage these platforms to increase the results you can produce and the value your automations add to any business.

     Step #8: Build Your DM Support and Sales Live Chat System

    - Your messaging automation should be able to handle the majority of conversations entirely on its own.

    But, sometimes a human needs to come in and provide live support for customers that need a little extra help. 

    In this section we’ll show you how to map out your live chat system, training the support and sales teams to use ManyChat live chat, and share our live chat messaging guidelines.

     Step #9: Launching And Optimizing A New IG DM Funnel

    - In this module we’ll be giving you our checklists for launching, scaling, and monitoring your funnels.

     Step #10: Reporting & Tracking for IG DM Funnels

    - In marketing, tracking proper data is always a top priority. 

    Knowing how the bot is performing is critical in the optimization process. In this module we’ll share how we measure bot ROI and tracking. 

     Growth Hacks

    - We'll break down any additional growth hacks, tips, and tricks in this module.

     Your Next Steps, and Get Your Training Completion Badge

    - Congratulations! You're almost done with the program. Let's talk about what's next and help you get your completion badge.

    🎁 Bonuses Included When You Join Today

    Bonus #1:

    The DM Domination System™, and The Prime and Convert Formula For DMs™

    Get access to two of our most powerful frameworks for generating revenue and leads fast on Instagram.
    Bonus #2:

    10+ Plug-and-Play Instagram DM Automation Templates

    These templates designed for specific use cases and business models (e-comm, infocommerce, lead gen, storefront, and more) contain all of the Insta DM Automation methods that Natasha teaches throughout the course to get you started fast.
    Bonus #3:

    School of Bots Agency Partner Network

    You'll have the opportunity to apply to our Agency Partner Network, where we send you qualified chatbot project leads.
    Bonus #4:

    School of Bots Instagram DM Automation Playbook Badge of Completion

    You'll have the opportunity to take the Final Assessment at the end of the course to qualify for this Badge so prospects know you're trained to get them results.

    Get The Instagram DM Automation Playbook

    Unlimited Access

    Pay once, own it for life, and repeat the curriculum as often as you want.

    Free Updates

    We update our program regularly so that you have the most up-to-date education.

    Member Success Stories

    These are stories from all of our programs.

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    Get The Instagram DM Automation Playbook

    Unlimited Access

    Pay once, own it for life, and repeat the curriculum as often as you want.

    Free Updates

    We update our program regularly so that you have the most up-to-date education.

    Join CMA at the Gold Level

    Oh, did you want insane value? Here you go:
    1 Payment of $1,200

    Now, for the skeptics...
    the Silver Package

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    What’s included in the Chatbot Marketing Accelerator Silver Package?

    You get everything from our Gold Level Package, including access to our Certified Agency Partner Network, where you’ll be the proud recipient of qualified chatbot project leads.

    We get it. Times can be tough. (Also, budgets are a thing.)

    That’s why we’re offering a payment plan. You can become the next great chatbot marketing expert, provide high-ticket, high-value chatbot services, and make more money with easy monthly payments.
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