This means that Facebook tested and proved chatbot viability on Messenger, and is now expanding to their other platforms.
This is HUGE news, because it's a clear indicator of where the industry is continuing to go.
And the fact is...
Most businesses will have to be readily available on messaging apps in the next one to three years.
Consumers are going to not only want but expect that they can message a business on any channel they want.
Think of it this way:
You know how everybody expects a business to have a phone line and a website in 2021?
And if it didn’t, you’d be pissed-off at the least and completely avoid doing business with them at the worst?
That’s where we’re headed with messaging...