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The Instagram DM Automation Playbook

Get instant access to proven strategies using Instagram-approved automation to generate more leads and convert more followers into loyal buyers from the best in the game.

INSTANT ROI. BACKED BY $30,000,000 
AND COUNTING IN REVENUE.
support@schoolofbots.co

The Instagram DM Automation Playbook

What if you could swipe the EXACT system used to generate $30,000,000+ in sales for powerhouse entrepreneurs like Amy Porterfield, Jenna Kutcher, Russell Brunson, Mindvalley, and more, from the best in the business?

A system that allows you to…

✔️ Capture the emails of 95% of new Instagram followers in a matter of hours

✔️ Beat industry-standard conversion rates by 3x

✔️ Double your Instagram engagement overnight (seriously!)

NOW YOU CAN.
Join us inside the Instagram DM Automation Playbook – the proven step-by-step training program that takes you through the only Instagram-approved method for converting followers into loyal buyers on Instagram.
Tested with Instagram accounts in the private beta and now:

@manychat  

@mindvalley

@vishen    

School of Bots Logo

The Instagram DM 
Automation Playbook

What if you could swipe the EXACT system used to generate $30,000,000+ in sales for powerhouse entrepreneurs like Amy Porterfield, Jenna Kutcher, Russell Brunson, Mindvalley, and more, from the best in the business?

A system that allows you to…

✔️ Capture the emails of 95% of new Instagram followers in a matter of hours

✔️ Beat industry-standard conversion rates by 3x

✔️ Double your Instagram engagement overnight (seriously!)

NOW YOU CAN.
Join us inside the Instagram DM Automation Playbook – the proven step-by-step training program that takes you through the only Instagram-approved method for converting followers into loyal buyers on Instagram.
Tested with Instagram accounts in the private beta and now:

@manychat  

@mindvalley

@vishen    

10,000+

STUDENTS SERVED

 4+ Hours

OF TRAINING

 Completion Badge

RECOGNIZED IN THE INDUSTRY

 10+ IG Templates

FOR FAST & SUSTAINABLE RESULTS

The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
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Point 2
It’s official. The next wave of the online marketing revolution is here (and it’s not just chatbot marketing). 

From the explosion of AI, to sweeping algorithm changes and rising ad costs – it can be hard to know where to place your attention and your hard-earned marketing dollars. 

All that’s certain is the landscape is changing exponentially and you’ve got to keep. up. 

But while many in the industry are getting lost in the noise or chasing their tails trying to figure out their next move, there’s a silent revolution happening in the closed-door circles of some of the biggest names you know. 

Names who aren’t afraid to be at the cutting edge, but who are smart enough to know better than to go it alone. 

Yep, you guessed it: we’re talking about Instagram DM automation marketing – the simplest, most effective and highest ROI marketing method in 2023 (but if you’re here, you probably knew that already). 
The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

Cutting Edge Strategies Made Accessible

Here’s the thing – mastering this medium doesn’t have to be difficult or intimidating. In fact, the strategies themselves are simple enough to learn. 

The problem is, there aren’t enough credible marketers out there who know the ins and outs of this platform like we do and who have the results to match. 

That’s why it’s our mission to educate the market and help forward-thinking entrepreneurs like you leverage our 20 million+ messages of customer data and battle-tested strategies responsible for over $30 million in sales, to get you the best results from your marketing efforts. 
The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

Results Like...

Generating 21,993 new emails 
with zero ad spend in just 3 months

Capturing 4,653 leads within 
24 hours for a free download

The Superbrain Quest is an accelerated learning curriculum designed to activate your brain’s limitless potential. Join Jim Kwik on a 30-day adventure towards a bulletproof memory, unshakeable focus, and superhuman productivity.

How would you like to be able to learn anything in a fraction of the time - like a new language, a musical instrument, or a professional skill?

Remember every important piece of information presented to you - from names, to phone numbers, to birthdays and anniversaries?

And even instantly recall and use that information whenever you want - like at work, in class, or in conversations and presentations?

Most of us believe only a small percentage of people are blessed with a ‘gifted’ brain.

But modern neuroscience strongly suggests everyone is born with the potential for a bulletproof memory, unshakeable focus, and superhuman productivity.

You just haven’t yet been shown exactly how to switch on this superbrain of yours - until today.

Whether you’re a professional, entrepreneur, student, or just someone looking to unlock the full power of your mind – you’ll experience life-changing elevations in your career and personal growth as you shatter every inner limitation that has ever dared hold you back.

 Authority/Social Proof
Point 1
 Authority/Social Proof
Point 2

Results Like...

Capturing 4,653 leads within 
24 hours for a free download

Generating 21,993 new emails 
with zero ad spend in just 3 months

Meet Your Trainer

Natasha Willis

School of Bots is the leading training resource for creating successful chatbots. 

Since 2016, we've built and managed chatbot marketing systems for industry leaders including ClickFunnels, Foundr, Mindvalley, Russell Brunson, Billy Gene Is Marketing, DigitalMarketer, Social Media Examiner, Matthew Hussey, and more. 

Along the way, we developed the most comprehensive training resources for creating revenue-generating chatbot campaigns and have trained over 14,000 marketers, agencies, and business teams. 

Our mission is to accelerate the growth of chatbot marketing and positive consumer behavior around the tech.

The leading chat platform ManyChat frequently hires us to consult, train their customers, and build chatbot campaigns. Facebook has also hired us to teach their highest spending partners how to create revenue-generating chatbots.

School of Bots Co-Founder

Our co-founder Natasha has shared chat marketing insights on over 150+ stages and podcasts across 7 countries, alongside influencers like Richard Branson, Gary Vaynerchuk, and Randi Zuckerberg.

What Industry Leaders Say About School of Bots

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INC News
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Click above to watch video.

"School of Bots has the best insight in the world on chatbots."

Mike Stelzner

CEO & Founder of Social Media Examiner

We have served SME as a client, spoken at their industry-renowned event Social Media Marketing World, and presented for their membership program, The Social Media Marketing Society.

Click above to watch video.

"At DigitalMarketer, Natasha is our go-to expert when it comes to chatbots."

Marcus Murphy

Head of Partnerships at DigitalMarketer

We have served DigitalMarketer as a client, spoken at their industry-renowned event Traffic & Conversion Summit, spoken on all 3 of their podcasts (DigitalMarketer, Perpetual Traffic, and Business Lunch), and presented for their Elite Members at the DigitalMarketer HQ in Austin, Texas.

Click above to watch video.

When asked where marketers should get started and go to learn advanced chatbot marketing methods, Mike says "Go to School of Bots."

Mikael Yan

CEO & Co-Founder of ManyChat

ManyChat uses our training as internal education, and frequently hires our team for consulting, agency work, and to train their community.

Click above to watch video.

"School of Bots generated $400k in the first 12 months, and now manages over 40 webinar funnels for us."

Alessio Pieroni

Head of Marketing at Mindvalley

Our agency team built and currently manages Mindvalley's entire chatbot marketing system on Messenger, Instagram, and WhatsApp for their English, Spanish, and French brands. This includes 100+ webinar funnels, launch initiatives, testing, and more.

Click above to watch video.

"They are so good at what they do and so thorough - they understand bots. Two-thumbs up, totally recommend."

John Parkes

Chief Marketing Officer at ClickFunnels

Our agency team built and scaled Messenger bot systems for ClickFunnels and Russell Brunson for 7 months, before training their in-house team to manage the system. This includes virtual summits, high-ticket sales funnels, webinar funnels, and more.

What You'll Learn

  • Develop An Invincible Memory:
    Names, facts, birthdays, anniversaries, shopping lists, passwords - how much easier will your life be when you’re recalling all this information at the snap of a finger?







    Left: Bill Gates with Jim Kwik. Top Right: Michelle Obama with Jim Kwik. Bottom Right: Larry Page & Sergey Brin with Jim Kwik .

    Get The Instagram DM Automation Playbook

    Unlimited Access

    Pay once, own it for life, and repeat the curriculum as often as you want.

    Free Updates

    We update our program regularly so that you have the most up-to-date education.

    What You'll Learn

    The Instagram DM Automation Playbook Curriculum

    Available on your Personal Computer, Tablet, & Smartphone
    The IG DM Automation Playbook is a 50+ lesson online course taught by School of Bots Co-Founder and Chatbot Marketing Expert Natasha Takahashi.

    This program is designed to be easy to follow, and quick to implement

    It uses automation tools that are 100% Facebook-and-Instagram-approved.

    You'll be able to go through it at your own pace, and revisit the content as many times as you need to.

    Because this training doubles as internal documentation for our agency team, we regularly update its contents to keep it up to date.



    Click into each section below to learn more about what's covered.

     Introduction To Instagram DM Automation

    - In this first module we’ll dive into how to get the most out of the playbook so nothing is left behind. 

    You’ll learn how Instagram Automation fits into an Omni-channel marketing system and who on the team should manage this new channel. 

    You’ll get our Instagram Profile and Settings checklist and Agency Cheat sheet so you can hit the ground running and serve clients with this. And we’ll talk about Facebook’s long term vision with Instagram DM Automation and Interoperability.

     Step #1: Design Your Instagram DM Strategy

    - In this module, we’re covering our DM Domination System (DMDS). 

    This is our IG specific foundational system we use with our clients to ensure revenue generation in the first month of working with them. We’ll also go over our MSS Framework: Marketing Sales Support. 

     Step #2: Learn How To Build Instagram DM Message Funnels and Automation With ManyChat

    - We get asked all the time why we use Manychat. 

    The answer is simple: it’s the best chatbot platform for marketers to produce results with. 

    In this module, you’ll find out exactly how we use ManyChat’s features and the fundamental processes that we’ve developed to create the best campaigns possible.

     Step #3: How To Drive Organic Traffic To Your DM Funnels

    - Let’s dive into organic traffic and how to start more conversations with users. 

    In this section we’ll cover all of our best practices for growth tools and bringing traffic to your DMs.

     Step #4: How To Drive Paid Traffic To Your DM Funnels

    - Organic traffic is sexy but let’s talk paid traffic where you can scale predictably.

    In this module we’ll discuss Story Ads, Post ads with comment to DM, Feed Ads with DM prompt, and more.

     Module 8: Copy Review Examples From Our Own Campaigns

    - In this section we are going to show you how we review and make edits to the flows we build for our clients. 

    These are real client examples.

     Step #5: The Prime and Convert Formula for DMs

    - In this module we’re covering one of our most effective strategies for producing results inside IG DM. 

    This is a formula that uses proven psychology to start a conversation and create a customer. We’ll walk you through how to set it up as well as provide you with templates to hit the ground running.

    You'll use this initially for driving traffic from Stories to DM.

     Step #6: Copywriting & Message Formatting for Instagram DM

    - Copywriting is an absolutely crucial part of good chat marketing. 

    In this module we discuss our best practices for creating copy that converts inside a conversation. 

    We’re going to share our frameworks like The 6 Laws of Chatbot Marketing, The 7 Deadly Diseases of Chatbot Marketing, and even show you how to take an email and turn it into copy that works inside a DM. 

     Step #7: Integrations With Your Digital Ecosystem

    - Having automations set up is awesome. But connecting this new channel to the rest of your digital marketing ecosystem is an easy way to take your results to the next level. 

    In this module we’ll discuss Integromat, Zapier, and other types of integrations. You'll learn how to leverage these platforms to increase the results you can produce and the value your automations add to any business.

     Step #8: Build Your DM Support and Sales Live Chat System

    - Your messaging automation should be able to handle the majority of conversations entirely on its own.

    But, sometimes a human needs to come in and provide live support for customers that need a little extra help. 

    In this section we’ll show you how to map out your live chat system, training the support and sales teams to use ManyChat live chat, and share our live chat messaging guidelines.

     Step #9: Launching And Optimizing A New IG DM Funnel

    - In this module we’ll be giving you our checklists for launching, scaling, and monitoring your funnels.

     Step #10: Reporting & Tracking for IG DM Funnels

    - In marketing, tracking proper data is always a top priority. 

    Knowing how the bot is performing is critical in the optimization process. In this module we’ll share how we measure bot ROI and tracking. 

     Your Next Steps, and Get Your Training Completion Badge

    - Congratulations! You're almost done with the program. Let's talk about what's next and help you get your completion badge.

    🎁 Bonuses Included When You Join Today

    Bonus #1:

    The DM Domination System™, and The Prime and Convert Formula For DMs™

    Get access to two of our most powerful frameworks for generating revenue and leads fast on Instagram.
    Bonus #2:

    10+ Plug-and-Play Instagram DM Automation Templates

    These templates designed for specific use cases and business models (e-comm, infocommerce, lead gen, storefront, and more) contain all of the Insta DM Automation methods that Natasha teaches throughout the course to get you started fast.
    Bonus #3:

    School of Bots Instagram DM Automation Playbook Badge of Completion

    You'll have the opportunity to take the Final Assessment at the end of the course to qualify for this Badge so prospects know you're trained to get them results.

    Get The Instagram DM Automation Playbook

    Unlimited Access

    Pay once, own it for life, and repeat the curriculum as often as you want.

    Free Updates

    We update our program regularly so that you have the most up-to-date education.

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    The School of Bots Promise

    If you purchase the Playbook and decide it's not for you, you're eligible for a full refund within 14 days of your purchase date, if you haven't consumed any course material.

    Because this program's materials and content are fully downloadable, we do not allow for refunds after members have started consuming the program.

    To submit a refund request, simply email our friendly support team at support@schoolofbots.co.

    Join CMA at the Gold Level

    Oh, did you want insane value? Here you go:
    1 Payment of $1,200

    Now, for the skeptics...
    the Silver Package

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    What’s included in the Chatbot Marketing Accelerator Silver Package?

    You get everything from our Gold Level Package, including access to our Certified Agency Partner Network, where you’ll be the proud recipient of qualified chatbot project leads.

    We get it. Times can be tough. (Also, budgets are a thing.)

    That’s why we’re offering a payment plan. You can become the next great chatbot marketing expert, provide high-ticket, high-value chatbot services, and make more money with easy monthly payments.

    If your business is making $2M+/year and you'd rather hire our team to build and grow a Chat Funnel System for you...
    (with guaranteed results)

    Just click the button below to learn more and apply to become a client.

    Tested with Instagram accounts in the private beta and now:

    @manychat  

    @mindvalley

    @vishen    

    If your business is making $2M+/year and you'd rather hire our team to build and grow a Chat Funnel System for you...
    (with guaranteed results)

    Just click the button below to learn more and apply to become a client.

    Tested with Instagram accounts in the private beta and now:

    @manychat  

    @mindvalley

    @vishen    

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